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Top 10 Soap Brands in Bangladesh: A Comprehensive Review

Welcome to our comprehensive review of the top 10 soap brands in Bangladesh. In this article, we will delve into the popular soap brands that have gained widespread recognition and consumer trust in the country.

soap brands bangladesh

From well-known international brands to local favorites, we will explore their unique offerings, ingredients, and the reasons behind their popularity. So, if you’re looking to discover the best soap brands in Bangladesh, keep reading!

Also see: Top 10 Shampoo Brands in Bangladesh

1. Lux: Unilever’s Classic Beauty

Lux, manufactured by Unilever Bangladesh Limited, stands tall as one of the leading soap brands in Bangladesh. Known for its exceptional quality and extensive range of variants, Lux has captured the hearts of consumers across the country. Lux Beauty Soap, Lux Soft Touch, and Lux Velvet Touch are just a few of the variants that have contributed to its success. With its long-standing reputation and commitment to delivering a luxurious bathing experience, Lux continues to be a top choice for many.

2. Meril: The Local Sensation

Square Toiletries Limited’s Meril brand has made a significant impact in the Bangladeshi soap market. As a local brand, Meril has successfully established itself as a reliable and trusted name among consumers. Offering a diverse range of soaps, including Meril Milk Soap, Meril Lemon Soap, and Meril Olive Oil Soap, the brand caters to various skin types and preferences. Meril’s popularity can be attributed to its focus on quality, affordability, and the use of natural ingredients. It has become a go-to option for many Bangladeshis seeking high-quality local soap products.

3. Lifebuoy: The Germ Fighter

Unilever Bangladesh Limited’s Lifebuoy is a well-recognized soap brand known for its antibacterial properties. With a strong emphasis on personal hygiene, Lifebuoy has been successful in gaining consumer trust. The brand offers variants such as Lifebuoy Total Soap and Lifebuoy Care Soap, which effectively eliminate germs while ensuring a refreshing bathing experience. Lifebuoy’s commitment to promoting health and hygiene has resonated with consumers, making it a preferred choice for families across Bangladesh.

4. Keya: A Local Touch of Excellence

Keya Cosmetics Ltd. has made its mark in the Bangladeshi soap industry with its brand, Keya. Providing a wide range of soap options, Keya appeals to diverse consumer preferences. Keya Super Beauty Soap, Keya Glycerin Soap, and Keya Green Tea Soap are among the brand’s popular offerings. Keya’s focus on innovation, quality ingredients, and affordability has garnered a loyal customer base. By prioritizing local production and catering to the needs of Bangladeshi consumers, Keya has become a trusted and well-loved brand.

5. Dettol: The Trusted Antiseptic

Dettol, a brand synonymous with hygiene and cleanliness, has established itself as a trusted name in Bangladesh. Known for its powerful germ-fighting properties, Dettol offers a range of soap variants such as Dettol Original Soap and Dettol Cool Soap. With a reputation for effectively eliminating bacteria and maintaining personal hygiene, Dettol has gained widespread acceptance. Whether it’s protecting against common illnesses or ensuring a thorough cleanse, Dettol continues to be a preferred choice for many Bangladeshi households.

6. Tibet: Embracing Natural Goodness

Tibet, a popular local soap brand in Bangladesh, has captivated consumers with its emphasis on natural ingredients. With variants like Tibet Sandal Soap, Tibet Lemon Soap, and Tibet Orange Soap, the brand offers a refreshing and soothing bathing experience. Tibet’s commitment to harnessing the goodness of nature has struck a chord with eco-conscious consumers seeking natural skincare solutions. By blending traditional ingredients with modern techniques, Tibet has carved a niche for itself in the market, making it a favorable choice for those looking for a natural soap experience.

7. Savlon: Germ Protection at its Best

ACI Limited’s Savlon brand is synonymous with germ protection and personal care. With its extensive range of soap variants, including Savlon Deep Clean Soap and Savlon Mild Soap, the brand ensures effective cleansing while prioritizing the well-being of its consumers. Savlon’s focus on hygiene and health has resonated with individuals who seek reliable germ-killing properties in their soap. With a commitment to delivering quality and innovation, Savlon has become a trusted companion for many in their daily hygiene routine.

8. Wheel: Laundry Expert’s foray into Bathing Soaps

Wheel, a brand by Unilever Bangladesh Limited, initially gained prominence for its laundry soaps. However, it has successfully expanded its offerings to include bathing soaps as well. Wheel Active Soap and Wheel Herbal Soap are among the brand’s variants that provide a refreshing bathing experience. Leveraging its reputation for quality and reliability in laundry care, Wheel has ventured into the personal care segment, catering to consumers who value convenience and trust the brand’s expertise. This expansion has allowed Wheel to garner a loyal following in both laundry and bathing soap categories.

9. Fiama Di Wills: Elevating the Bathing Experience

Fiama Di Wills, a premium soap brand by ITC Limited, offers a luxurious bathing experience to its discerning customers. With variants like Fiama Di Wills Peach & Avocado Soap and Fiama Di Wills Exotic Dream Soap, the brand combines exquisite fragrances with nourishing ingredients. Fiama Di Wills has successfully positioned itself as a brand that not only cleanses but also pampers the skin. By blending science and nature, the brand has earned a reputation for delivering indulgent bathing products for those seeking a touch of sophistication in their daily routine.

10. Giv: Embracing Simplicity and Quality

Kohinoor Chemical Company (Bangladesh) Limited’s Giv brand takes pride in its simplicity and commitment to quality. Giv Beauty Soap, Giv Fresh Lime Soap, and Giv Sandalwood Soap are among its popular offerings. By focusing on essential skincare needs, Giv has garnered a loyal customer base. The brand’s emphasis on gentle cleansing and skin nourishment has resonated with individuals seeking reliable and effective soap options. Giv’s dedication to delivering value and maintaining high product standards has contributed to its steady growth and recognition in the Bangladeshi soap market.

Read also: Top 10 Beauty Brands in Bangladesh


In conclusion, the soap market in Bangladesh boasts a wide range of brands catering to various consumer preferences. From global giants like Lux, Lifebuoy, and Dettol to local favorites such as Meril, Keya, and Tibet, each brand has its unique offerings and strengths. Whether it’s a focus on luxury, natural ingredients, germ protection, or affordability, these top 10 soap brands have earned their place in the hearts of Bangladeshi consumers. Whichever brand you choose, rest assured that these soap brands are committed to delivering quality, hygiene, and a refreshing bathing experience.

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